The primary time I laid eyes on a Bogg bag was a scorching July day in 2023 on the group pool in my New Jersey suburb. Its huge pastel form was inconceivable to overlook, packed on one facet with towels and goggles for a household of 4 and on the opposite facet with neatly organized snacks in a amount non-parents would discover stunning. Its unmistakable similarity to Crocs was made all of the clearer by the truth that Bogg proprietor colour coordinated her Crocs together with her bag. I regarded over on the unhappy, tiny plastic factor I’d gotten from the impulse purchase show at Goal the month earlier than for pool going and thought, “I clearly did this improper.”
11 months later, after inertia carried me by way of the summer season with that aggravating Goal satchel, I requested different writers and editors right here what they considered Bogg baggage as we had been moving into our summer season planning. Nobody had ever seen them earlier than, together with the opposite author who, like me, takes her youngsters to a suburban pool. I’ve by no means seen a subject derail certainly one of our pitch conferences as rapidly because the Bogg bag. “I want this for the seaside.” “This might work so effectively for a picnic within the park.” “It has to come back with Jibbitz like Crocs do, proper?” (It does, in truth, include Jibbitz like Crocs do.)
They could have been all around the suburbs, however apparently Bogg baggage hadn’t but penetrated Manhattan or Brooklyn. However now they’ve, and it seems all of the issues we thought we’d love about them—their measurement, their stability, their sturdiness, the way in which they handle, for some purpose, to attract the eyes of everybody who sees them—are actual. After making an attempt them out on the seaside, the park, the pool, the grocery retailer, the workplace, and the subway, right here’s what Bon Appetit’s purchasing editors take into consideration Bogg baggage.
Carina Finn, commerce editor
Is my XL Bogg bag so large that I can really stand in it? Why sure, it’s.
It is also sufficiently big to carry two seaside towels, two massive Italian combo subs, a wide range of chips, just a few books, sunblock, a change of garments, and a mini Stanley cooler stuffed with chilly, canned drinks—all with house to spare. It additionally occurs to be the very same colour as my favourite pair of Crocs. Would I deliver this bag to the workplace, or a fashion-forward occasion? Completely not. However for all-day seaside bops, I am all concerning the Bogg.
Emily Farris, senior commerce author
As the one literal soccer mother on the commerce crew, I perceive why this bag is so in style amongst my demographic. Now that my youngsters are effectively out of the diaper stage, I’m making an attempt actually laborious to be A Tiny Purse Individual. Once we’re out and about, I all the time have a supplemental tote for water bottles, sunscreen, snacks, hats—the stuff you already know you’ll want and might’t know when—however a slouchy canvas sack has nothing on the Bogg Bag. As a result of it has a flat backside and structured sides, I can depart it on the desk or on the ground by the door and my sons and I can add to it as we want earlier than we head out. After drop-offs, it’s empty once more and I can use it for groceries. And on the weekends, it makes an ideal pool bag. If one thing spills within the bag (which has already occurred just a few instances within the quick span I’ve had it) I simply wipe it out and it’s good to go.
Alaina Chou, commerce producer
I doubt the makers of the Bogg Bag envisioned it as a vessel to carry and transport the 9 40-ounce Stanley tumblers a meals commerce author has to check for work, however that has been its main use case in my life up to now—and I’ve to say, it’s carried out exceptionally effectively on the activity. However now that my tumbler testing is over, I’m excited to take my Bogg on its inaugural journey to the seaside, the place I feel its deserves will really shine. Not like the massive canvas tote I’ve utilized in summers previous, the Bogg’s wipeable (and waterproof) materials means I’ll by no means want to fret about monitoring sand into my automobile or home once more, whereas its sturdy base will stop it from toppling over regardless of what number of instances it will get hit with an errant frisbee.
Wilder Davies, commerce author
The Bogg Bag has been round for a few years, and someway, it managed to evade the various eyes of Condé Nast’s foremost tastemakers—till now. I positioned the Hunter inexperienced behemoth of a bag on prime of my desk, which is located alongside a primary thoroughfare in our workplace repeatedly full of editors of Vogue, GQ, Architectural Digest, and Self-importance Truthful. Usually, staffers move by me speaking about enterprise, model offers, and bylines, however that day’s walk-and-talk was concerning the Bogg. A number of folks requested me if it was a Croc, others merely remarked on its imposing measurement, most simply took an incredulous double take to behold it slightly longer whereas passing by. GQ’s Avidan Grossman gave it the snappy moniker the “Tallahassee Telfar,” which I feel has an applicable ring to it. Evidently, it made fairly the impression.
Noah Kaufman, senior commerce editor
Regardless of the impossible-to-miss aesthetics of the factor, I’m resisting the urge to say that selecting to personal a Bogg bag is a few sort of way of life selection (I dispute the concept that there’s such a factor as a “Bogg particular person”). However for somebody with a few youngsters, the Bogg is an actual downside solver. Its inflexible construction makes it the simplest bag I’ve ever needed to sift by way of to search out snacks or toys thrown in and forgotten about. You’ll be able to see nearly the whole lot within the bag always. It additionally offers some added safety in case you’re shifting one thing delicate like a birthday cake or a pie to a picnic. The connected plastic zip pouches defend wallets and telephones from the all the time spilling youngsters water bottles (sure, I do know there are “spill proof” bottles. I personal them. They spill. Don’t @ me) or the bottled cocktail I dropped at a barbecue that match comfortably within the cup holder. Undoubtedly spring for the cup holder. You’ll be able to’t precisely toss it in a closet for simple storage, however that’s kind of the purpose. It’s inconceivable to lose, overlook, or hurt my Bogg bag.
We should always say that, like all assertion piece, Bogg baggage are comparatively costly. The large baggage, which actually are the right measurement for an entire day trip, are $90. Even the teeny tiny Bitty Bogg baggage, that are the fitting measurement to be a baby’s purse, are $55. And there are firms on the market making generic variations that look eerily related for 30% much less, however in case you have something to hold to any out of doors occurring in the summertime, we don’t suppose you’ll be able to beat a Bogg.
