Time is our most treasured useful resource. As we navigate an period of hyper-productivity powered by AI, how we spend our time at work—particularly in conferences—is below nearer scrutiny than ever. Conferences, which are supposed to allow collaboration, typically change into the one costliest and least managed a part of trendy work.
Information employees face a continuing trade-off: focus time versus assembly time (or, as scientist, entrepreneur, and essayist Paul Graham calls it, “maker time” versus “supervisor time”). If you multiply pay by hours spent, conferences shortly change into certainly one of your most important investments. But, in contrast to budgets or headcount, they’re not often managed with the identical rigor.
Regardless of good intentions, many conferences stay the default reasonably than purposeful, leaving staff overwhelmed and calendars cluttered. We’ve tried to handle this earlier than: A decade in the past, Dropbox staged “Armeetinggeddon” to slash calendars. The aid was short-lived. With out structural change, ineffective conferences grew again like weeds.
The true alternative isn’t fewer conferences. It’s higher ones—conferences with intent, objective, and programs in place to guard focus. And with the rise of AI and developments in collaboration instruments, we have now an opportunity to essentially reshape them.
However AI alone can’t essentially repair damaged human behaviors. We’ve to evolve our instinctual assembly impulses.
This 12 months, assembly effectiveness has change into a prime precedence. In our Digital First, async-by-default tradition, our synchronous moments are extra treasured than ever and deserve cautious consideration to make sure they’re actually environment friendly. By way of ongoing inner experiments and our lab mentality, we purpose to uncover and share options to frequent office challenges that assist groups in all places use their time extra correctly.
The present state of conferences
Conferences stay stubbornly inefficient. In keeping with a current Flex Index survey of world information employees:
- 32% spend most of their week in conferences, but fewer than half (48%) discover them efficient
- Solely 13% say most conferences are definitely worth the time
- 45% report getting sufficient uninterrupted time for deep work
- Simply 20% automate notes for many conferences, whereas 37% not often or by no means use automation instruments
- Attendance is commonly pushed by obligation, not as a result of individuals add significant worth
Our personal inner surveys echo this. Whereas about 70% of conferences are thought-about efficient (which is reasonably excessive in comparison with exterior benchmarks), Dropbox staff nonetheless report that recurring conferences, inconsistent agendas, and international time zone challenges proceed to create friction.
The lesson? Lowering conferences solely may look like the reply, however the true alternative lies in bettering their high quality and construction to assist sustainable, high-performance collaboration.
What we found in our design dash
We not too long ago hosted a meeting-centric design dash, a hands-on workshop to discover new concepts and switch them into testable options. The dash introduced collectively leaders in folks analytics, behavioral science, and product, together with consultants in design, enterprise, psychology, and AI engineering. By combining targeted collaboration with real-time experimentation, we accelerated studying and decision-making.
Our objective? To reimagine conferences as purposeful instruments reasonably than chaotic reflexes.
Led by Dropbox, the design dash introduced collectively a various group of consultants, together with:
- Molly Sands, Head of Teamwork Lab, Atlassian
- Brian Elliott, CEO, Work Ahead and Writer, Flex Index
- Neil Morelli, Managing Accomplice & Co-Founder, Office Labs
- Jonathan Flower, Managing Accomplice & Co-Founder, Office Labs
- Caribay Garcia Marquez, Head of Microsoft Viva Folks Science R&D, Microsoft
- Jeanette Mellinger, Buyer Analysis Guide & Advisor, Query
- Patrick Lightbody, Co-Founder, Reclaim.ai
By bringing collectively practitioners who perceive the realities of contemporary work with futurists pushing boundaries, we created an area to reimagine how conferences may serve folks, not the opposite method round.
So, why do conferences typically go sideways? Right here’s what we discovered, and what we must always discover subsequent:
1. Conferences typically lack a transparent, shared understanding of objective and kind
- The problem: With out shared understanding, practices, or requirements, undefined conferences result in mismatched expectations. This creates confusion, overload, and disengagement amongst attendees.
- The chance: Create a “assembly taxonomy framework” with distinct varieties (e.g., choice jam, sync replace, connection circle, AI briefing). Embedding these labels into scheduling instruments, like Reclaim.ai’s Sensible Conferences, helps to set clearer expectations, cut back muddle, and enhance high quality.
2. Attendance is pushed by obligation, not worth
- The problem: Workers really feel stress to attend even when their presence isn’t important. This could possibly be out of worry of being ignored, needing to be seen or feeling validated, or doubtlessly, being disengaged.
- The chance: Construct a “good RSVP system” with AI-powered contextual intelligence, the place attendees declare their function (contribute, determine, observe) and are nudged towards async choices, like transcripts or summaries if dwell presence isn’t important. This method may also mechanically advocate attendees based mostly on their involvement. This makes participation intentional.
3. We’re working in a default assembly tradition
- The problem: Since conferences are “free” and comparatively simple to schedule, anybody can declare time with a calendar invite. Groups ebook somebody’s time by default with out contemplating different asynchronous codecs that could possibly be simpler.
- The chance: Use a “good collaboration information” that asks, What’s your intent? Who actually must be concerned? Primarily based on inputs, it suggests the best format, size, attendees, and supporting instruments.
4. Missteps in management modeling form tradition
- The problem: Even the very best instruments received’t stick if leaders mannequin poor habits. Unproductive, low-quality conferences typically stem from unclear norms and management behaviors.
- The chance: Create a “assembly well being dashboard” that aggregates information from calendars, summaries, and suggestions. Leaders can see how their groups spend time, mannequin higher practices, and drive tradition change from the highest down.
5. Conferences aren’t actually designed for AI assist
- The problem: AI assembly instruments can seize notes and generate summaries, however with out robust construction—like clear agendas and choice factors—they solely amplify poor habits.
- The chance: Introduce an “AI co-facilitator” that opinions agendas, prompts timekeeping, surfaces quieter voices, and captures choices. This encourages higher preparation and follow-through whereas making conferences extra inclusive.
From concepts to prototypes
Because it seems, the standard of a gathering is often decided lengthy earlier than anybody joins the decision. That’s why the design dash produced two early prototypes, each targeted on essentially the most ignored and highest-leverage section of each assembly: the pre-meeting stage.
Prototype 1: Worth-based participation system
This prototype focuses on the scheduling and decision-making section, serving to organizers decide whether or not a gathering ought to occur in any respect and who actually must attend.
Think about an AI-guided guidelines constructed into your calendar that ensures each assembly has a transparent objective and the proper individuals earlier than the invite is distributed.
As you construct the invite, it might probably:
- Advocate important attendees and flag who may obtain an async abstract as a substitute
- Counsel various codecs (e.g., shared docs, recordings, async updates) when dwell collaboration isn’t wanted
- Nudge you to connect a pre-read or outline possession earlier than sending the invite
- Generate first-draft agendas, summarized pre-reads, or async summaries to assist decision-making and effectivity
Instance:
“You’re scheduling a 60-minute sync with 10 folks. Solely three are decision-makers. Would you prefer to ship the others an async abstract as a substitute?”
This leads to fewer pointless attendees, clearer preparation, and extra protected time for deep work. You can even use instruments like Time Monitoring for a greater view of how and the place you’re spending your time.
Prototype 2: Intentional collaboration framework
Whereas the primary prototype helps determine whether or not you must meet and the way, this method helps groups optimize what occurs earlier than, throughout, and after the assembly.
Mixing components of a DACI framework (Driver, Approver, Contributor, Knowledgeable) with an AI-powered “Assembly Guide,” this method helps hosts design conferences for affect. It opinions agendas, identifies patterns in recurring classes, and presents real-time suggestions to enhance construction and circulation.
It’d:
- Advocate changes to assembly size, format, or frequency based mostly on objective
- Flag when a recurring sync has gone stale or could possibly be changed with an async replace
- Counsel enhancements to agenda readability or post-meeting summaries to bolster choices and accountability
Instance:
“Is that this an replace or a call? If it’s an replace, strive recording a brief Loom (or different video software) as a substitute.”
This framework promotes constant planning, stronger host accountability, and higher follow-through throughout the total assembly lifecycle. It turns conferences into intentional moments of affect reasonably than default habits.
Each prototypes share a typical precept: AI shouldn’t substitute the human aspect of conferences; it ought to assist us present up with objective. Transferring ahead, we’ll use these prototypes, together with instruments like Reclaim.ai, as a part of our broader efforts to optimize conferences at Dropbox. Our objective is to create extra focus time and, in flip, drive larger affect, efficiency, and velocity.
A brand new period for conferences
Our purpose goes past fixing conferences at Dropbox. We wish to share what works so others could make higher use of their time. With intentional design, conferences change into alternatives to allow the deep, targeted work that really strikes groups ahead.
At Dropbox, this design dash marks only the start. The insights and prototypes developed are shaping how we’ll proceed to optimize conferences within the 12 months forward and assist groups take advantage of each second collectively. We look ahead to sharing extra as this work unfolds.
Whereas we might not resolve each assembly problem in a single day, these insights present a powerful basis for tackling one of many largest ache factors in trendy work. By embracing AI-driven options and rethinking assembly tradition, organizations can construct extra targeted and productive work environments.
The way forward for work will not be meeting-free, however it might probably actually be meeting-good.
Observe alongside our journey at our Digital First hub.

