Within the coronary heart of Marrakech, Studio Sana Benzaitar stands as a testomony to the wealthy heritage of Moroccan craftsmanship, notably within the realm of rug weaving. Based by Sana, a local of Marrakech and daughter of a famend rug vendor, the studio is dedicated to preserving conventional methods whereas infusing modern designs with heat and luxurious. From impartial tones for minimalist interiors to vibrant summary designs, every rug is a testomony to the fusion of custom and innovation.
Sana’s journey into the rug trade was a pure development, influenced by her upbringing amidst Moroccan artisans and her educational pursuits in Enterprise and Power and Atmosphere. She discovered herself drawn again to her roots, impressed by the artisans she encountered, finally embarking on this enterprise alongside them.
An all feminine group of weavers
The studio’s all-female group of weavers hails from the Amazigh area, bringing a wealth of inherited information and technical ability to every meticulously crafted rug. Located in Gueliz, Marrakech, the lately renovated minimalist showroom serves as a canvas for Sana’s designs, which are sometimes co-created together with her shoppers, reflecting the wealthy tradition and crafts of Morocco.
Working carefully with native households, Sana ensures that every rug is made with the best Sheep’s wool, dyed utilizing conventional vegetable dyes—a observe that’s quickly disappearing in trendy Morocco. By championing these age-old methods, Sana not solely preserves the cultural heritage but additionally empowers the ladies weavers, offering them with a platform to precise their creativity and obtain the popularity and compensation they deserve.
The studio’s location within the Mrirt area, recognized for its tight weaving and sturdiness, additional emphasizes its dedication to authenticity and excellence. Right here, on conventional looms nestled amidst the Center Atlas Mountains, every rug is painstakingly crafted, with each knot contributing to its distinctive story.
Sana Benzaitar Showroom
The showroom itself is a murals, with rugs displayed as saddles in a creative set up known as the ‘SELLERIE.’ This distinctive presentation underscores the studio’s revolutionary strategy to showcasing Moroccan carpets. Regardless of working in a male-dominated trade, Sana has blazed a path as one of many few feminine Moroccan entrepreneurs within the rug enterprise.
Her drive and imaginative and prescient haven’t solely challenged conventional gender roles but additionally garnered respect and admiration from weavers, friends, and shoppers alike. In a world the place custom usually meets modernity, Studio Sana Benzaitar stands as a beacon of craftswomanship, weaving collectively the previous and the current to create timeless items that inform tales of tradition, heritage, and empowerment.
Photos courtesy Sana Benzaitar
