
Alien Embrace, ca. 1996. Amsterdam, Netherlands.
The Institute of Unlawful Photos (III) is housed in a dilapidated shotgun Victorian in San Francisco’s Mission District, which additionally occurs to be the house of a gentleman named Mark McCloud. The shades are all the time drawn; the steps are rotting; the door is peppered with stickers declaring varied subcultural affiliations: “Acid Child Jesus,” “Haight Avenue Artwork Middle,” “I’m Nonetheless Voting for Zappa.” As in lots of buildings from that period, at the least on this metropolis, the first floor parlor has excessive ceilings, whose partitions are packed salon-style with the core holdings of the institute: a couple of hundred mounted and framed examples of LSD blotter.
The III maintains the biggest and most intensive assortment of such paper merchandise on the planet, together with hundreds of items of the supplies—illustration boards, photostats, perforation boards—used to create them. Gazing at these crowded partitions, the customer is confronted with a riot of icons and designs, many drawn from artwork historical past, pop media, and the countercultural unconscious, right here crammed collectively in line with the horror vacui that drives a lot psychedelic artwork. There are flying saucers, clowns, gryphons, superheroes, cartoon characters, Escher prints, landscapes, op artwork swirls, magic sigils, Japanese crests, and wallpaper patterns, usually in a number of coloration variations.
Balancing this carnivalesque extra, at the least to some extent, is a modernist sense of order. This declares itself principally by two core options of the blotter kind: repetition and the grid. Many frames home full “sheets” of blotter: sq. or rectangular items of cardstock, printed and sometimes perforated in line with an summary rectilinear grid demanded by the exigencies of blotter manufacturing. These grids are made up of particular person hits or tabs, typically 1 / 4 inch sq. or so and numbering wherever from 100 to 4 hundred to 9 hundred items per sheet, relying on block measurement and design. Whereas some sheets are illustrated with a single picture that cloaks the whole grid, many assign the very same figure to every hit, leading to sheets that loosely resemble Andy Warhol’s canvases of Campbell’s soup cans. Different framed displays include mere fragments from bigger designs, generally nothing greater than a single, bushy hit, maybe the final extant instance of a run from the eighties that has in any other case been actually swallowed up.
How one can seek advice from all this paper? Customers have known as the stuff “blotter” or “tickets,” whereas police have used phrases like “paper doses.” Lately such items are sometimes referred to as “blotter artwork,” a time period that in some ways reflects the III’s personal efforts to reframe this illicit ephemera into aesthetic objects (which is why I’ll keep on with the extra impartial “blotter”). There’s one other issue: over the previous few a long time, the blotter format has develop into a style of in style artwork and a wonderfully authorized collectable. Although formally resembling their unlawful forebears, editions of so known as “self-importance blotters,” undipped in LSD and incessantly signed, are produced for collectors and informal followers fairly than drug traffickers—who nonetheless can and do dose such wares once they want or need to. Although ignored by the bigger artwork world, the self-importance blotter market retains on trucking, regardless of (or due to) the low value of entry and a scarcity of crucial valuation or collector equipment.
I’m fascinated by meditating on blotter not simply as artwork, or as a historic artifact, however as a type of media, even a “meta medium.” I add the meta right here as a result of, phenomenologically talking, LSD is thought to stage unbelievable visible performances that, for all their novelties, recirculate photos and motifs drawn from the historical past of artwork, the modes of trend, the icons and architectures of spiritual fantasy and esoteric custom, and the commercials, comedian books, design types, and signage of business modernity. Right here, for instance, is a part of an expertise report included in R. E. L. Masters and Jean Houston’s The Kinds of Psychedelic Expertise (1966). S, a forty-year-old editor and former medical pupil, took two 125 microgram doses, staggered one hour aside. Later,
S is advised to have a look at the flowered material on the sofa on which he’s sitting and to narrate what he sees there. He perceives a large number of faces and scenes, every of them belonging to a distinct surroundings and to quite a lot of occasions: some to the American Homosexual Nineties, some to the 19 twenties, some later. There are Toulouse Lautrec café figures, Berlin nightlife scenes and German artwork from the late twenties and mid-thirties. Right here and there, a “Black Artwork” seems and he acknowledges the world of Felicien Rops and drawings like these of the artist who has illustrated Michelet’s Satanism and Witchcraft. There are numerous Modigliani figures, a lady carrying a harpoon, and individuals comparable to seem within the classical Spanish artwork of the seventeenth century. Most attention-grabbing to him are “work” like these of Hieronymus Bosch . . .
1:00 p.m.: S imagines quite a lot of extra cartoon sequences together with a fairly prolonged one set in Harlem that has to do with “a Negro making a cartoon about how a Negro would make a cartoon a couple of Negro making a cartoon about Negroes.”
Right here LSD is already a media machine, a “actuality studio” or animation store cranking out video mixes that pattern from visionary artwork, bohemian types, and astrological symbolism. Whereas we are able to’t know what significance a Black artist in Harlem held for S, we should always acknowledge the essential and deeply psychedelic component of recursion that characterizes his final imaginative and prescient right here, a self-reference throughout scale that not solely remembers the fractals or paisley designs that mark acid notion however embeds the framing and manufacturing of images into the imagery itself—imagery that, for maybe significant causes, not sometimes resembles cartoons.
LSD’s explicit and peculiar relationship to technical mediation is traditionally located. First synthesized in 1938 however not tasted till 1943, acid is basically a creature of the postwar period. As such, it enters the human world alongside an explosion in shopper promoting, the speedy growth of digital and digital media, new polymers, and a number of more and more cybernetic approaches to the social challenges of management and communication. For a lot of of its early lovers, acid was like a cosmic transistor radio. As Lars Bang Larsen writes, “Hallucinogenic medication have been usually understood as new media within the counterculture: solely machinic and cybernetic ideas appeared adequate to deal with vibrations, intensities, micro speeds, and different challenges to human notion that happen on the journey.” To paraphrase Timothy Leary, LSD appeared to “tune” the dials of notion, altering the ratios of the senses, “turning on” their associational pathways and gradients of depth. These vibrating modulations in flip catalyzed transpersonal peaks that bloomed as insights, revelations, satoris, “groks.” The actor and creator Peter Coyote, who was a member of the visionary Diggers collective within the Haight through the sixties, wrote that ingesting LSD “modified every thing, dissolved the boundaries of self, and positioned you at some unlocatable level within the midst of a brand new world, huge past imagining, stripped of language, the place new expertise of communication have been required . . . [because] every thing communicated in its personal means.” Equally, Marshall McLuhan, the pop media prophet of the period, advised Playboy that LSD mimes the “all at onceness and all at oneness” of the brand new digital media surroundings. All this set the stage for a type of technical mysticism that remembers the media theorist Alexander Galloway’s notion of “iridescent” mediation: “communication as luminous immediacy.” Alan Watts, commenting on the query of how usually to take LSD, additionally turned to media metaphors, arguing that if you get the message, you cling up the cellphone.
However what if the medium is the message? In different phrases, what if the self-referentiality of acid consciousness—which may nest chains of Harlem cartoonists like Russian dolls, or loop the act of seeing again into the seer—additionally absorbs the fabric medium that delivers the LSD to your nervous system within the first place? In fact, the first medium of this consciousness is the LSD molecule itself. However in contrast to macroscopic medication like hashish, LSD is so small and so highly effective that its consumption nearly all the time requires an inert housing—the water, tablets, sugar cubes, bits of string, or items of paper that transport the drug from producer to tripper. Within the regulation, this automobile is described because the “service medium,” an object impregnated with medication, one that may be bought, seized, offered as proof, and dissolved into the hearts, minds, and guts of shoppers.
If you print photos onto a paper service medium, you’re including one other layer of mediation to an already crazy transmission. Therefore, a meta medium, a liminal style of print tradition that dissolves the boundaries between a postage stamp, a ticket, a bubble gum card, and the communion host. This makes blotter a central if barely acknowledged artifact of psychedelic print tradition, alongside rock posters and underground newspapers and comix, however with the additional ouroboric weirdness that it’s designed to be ingested, to vanish. Blotter is probably the most ephemeral of all psychedelic ephemera. It’s produced to be eaten, to blur the divide between object and topic, dissolving materials indicators and molecules right into a phenomenological upsurge of sensory, poetic, and cognitive immediacy.
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However there’s something important to determine first concerning the general LSD commerce, and we’d as effectively hear it from one in all that business’s most necessary college students, the Drug Enforcement Company. In a report entitled LSD in the US, which got here out of the San Francisco Area Workplace in 1995 and is obtainable on the web, the authors make the next essential statement:
In distinction to the trafficking of different medication, wherein revenue is the only motivating issue, LSD trafficking has assumed an ideological or crusading side. The affect of—and possible distribution by—sure psychedelic technology gurus has created a secretiveness and advertising mystique distinctive to LSD, notably on the greater echelons of the site visitors. Their perception within the beneficent properties of LSD has been, through the years, as sturdy a motivating issue within the manufacturing and distribution of the drug because the income to be produced from its sale.
Keep in mind, this isn’t written by some bangled Haight Avenue nostalgist however by the DEA, and within the nineties besides, a long time after the period of hippie idealism was placed on ice. The message is evident: as a prison enterprise, acid is its personal kettle of fish, its fluids dosed with greater than market forces. Equally, whereas blotter takes form in response to unlawful commerce and the pragmatics of smuggling, it will probably by no means be decreased to the enterprise of trafficking or “branding” as a result of the acid commerce was and is about greater than cash. Full cease.
The countercultural drive to the activate the world is probably finest captured by historian Christian Greer’s notion of “psychedelic militancy.” With this time period, Greer reminds us that many psychedelicists weren’t lazy hippies however acutely aware combatants within the rising tradition battle; as such, their want to propagate LSD was as idealistic and even messianic because it was wild and hedonistic. As Greer’s personal work exhibits, whereas psychedelia’s most militant days lay again within the sixties, the present of psychedelic militancy continued to animate the subcultural milieu at the least into the eighties, which is mainly the identical period that blotter turned the dominant service medium for LSD. Such idealism doesn’t cancel out the profit motive, however nor does it completely dissipate into it. In spite of everything, the depth and dedication required for cultural militancy are additionally helpful values in prison enterprises. In truth, by persevering with to perform as a harmful outlaw zone whereas different sides of the counterculture have been “co-opted,” the LSD commerce paradoxically helped preserve such greater motives alive. Whether or not they have been ignited by gnostic revelations, a partisan perception in cognitive liberty, or a mischief maker’s want to maintain the infinite recreation going, the people and networks who saved and preserve LSD circulating all through the world have been and are usually not simply promoting issues but in addition dreaming goals. Blotter reflects this imaginal and communicational extra, its photos and designs marked by the identical magic the drug provokes in so a lot of its celebrants. You’ll be able to name such enchanted trafficking a “campaign” in order for you, however to evaluate from its icons, it’s a curiously undogmatic one, without delay lowbrow and elegant, stunning and satiric, pragmatic and metaphysically conscious.
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A photographer, sculptor, and former artwork professor, in addition to a deep and crusty bohemian with subcultural affiliations from freak to punk, McCloud started amassing acid blotter round 1980, and mounted the first gallery present of the stuff, on the San Francisco Artwork Institute, in 1987. The goal of that present, he says now, was to show “the gorgeous lesson that comes with consuming artwork that modifications your thoughts.” McCloud’s fanaticism and knowledgeable curation later helped develop the marketplace for signature and self-importance blotter. However his amassing mania additionally gave him entry to the secretive acid underground, the place McCloud himself would finally arrange store, designing, printing, and perforating new blotter sheets used for the unlawful distribution of LSD.
By producing printed artifacts within the grey margins of a black market, McCloud opened himself as much as two horrifying arrests and one main jury trial, which resulted in an acquittal based mostly in no small measure on the designation of his holdings as artwork. However his blotter making additionally gave him unparalleled entry to different blotter makers, which enabled him to significantly develop his assortment, and to know it and people makers extra totally. At the moment the Institute for Unlawful Photos, which has no precise institutional help, and is in some ways indistinguishable from a hoard, stands as one of the singular and extraordinary countercultural archives in existence—a ramshackle corridor of paper mirrors that mediate and superimpose cosmos and commodity, consciousness and crime.
Within the late seventies and early eighties, which have been additionally the years when blotter rose to dominance as a distribution medium, McCloud made his cultural dwelling in San Francisco’s hippie-mocking punk milieu. In different phrases, blotter turned large at a time when psychedelia was not a visual a part of in style tradition. However right here’s the key: Acid by no means disappeared. Although not a countercultural icon, LSD turned a subcultural gas by the tip of the seventies, melting into quite a lot of usually extremely regional scenes of weirdness and exuberant transgression, together with disco, funk, and the freakier edges of punk and put up punk. LSD deeply scrambled the DNA of teams like Devo, Black Flag, and the Butthole Surfers, whose first 45 cowl was printed on Nick West’s machine in San Francisco. In different phrases, whilst psychedelia pale, acid simply went additional underground, and plenty of blotters from the golden age of the eighties carried the brand new weirdo iconography: demented clowns, J. R. “Bob” Dobbs, Zippy the Pinhead.
In 1983, McCloud received the second of his two NEA grants and bought the constructing that at the moment homes the Institute of Unlawful Photos. When he moved in, he determined to extra emphatically protect his rising blotter assortment by encasing the LSD papers in image frames. “That modified every thing,” he says. “Throughout the frames, they turned greater than the sum of their components. They glowed collectively.” The frames additionally helped him preserve his hand out of the cookie jar.
McCloud lived throughout the road from the artist David Eire, who helped the sculptor land a spot on the artist board on the San Francisco Artwork Institute (SFAI). In 1987, with the twenty-year anniversary of the Summer season of Love arising, McCloud urged that SFAI mount a present drawn from his blotter assortment. The board agreed. There have been fifty items or so within the present, which was known as “The Holy Transfers of the Insurgent Replevin”—a replevin being a authorized maneuver to revive illegitimately seized property. In later years, McCloud started to amass full sheets of undipped road blotter, however the Holy Switch displays principally consisted of single hits and 4 methods (giant, perforated items meant to be torn or lower into 4 smaller hits): pyramids, stars, flying saucers, soccer balls, and the like. Any LSD within the materials had been deliberately burned away by publicity to gentle and air, which deconstructs the magic molecules. Magnifying glasses have been supplied to understand the element.
In an essay that appeared within the present’s fanciful catalog, the New York artwork critic Carlo McCormick, who coated the cultural fringes of downtown and past, underscores the kaleidoscopic high quality of those objects. What acid blotter “is” is determined by what lens you’re bringing to the desk, or the gallery. From a sociological perspective, McCormick noticed McCloud’s present as an “illicit historical past” of subversive photos—the form of icons that magnetize subcultural identities, like hippie buttons or biker insignia. He additionally underscored the financial logic of printed blotter, a uncommon instance of a industrial artwork kind aimed completely at a black market. For the reason that high quality of acid isn’t recognized by the purchaser beforehand, McCormick urged, the presence of tiny labyrinths or golden dolphins on the hits reflects the identical “fine artwork of persuasion” that applies vibrant swirly waves to detergent containers. Loads of LSD was (and is) distributed on clean white cardstock, however the footage brashly announce that that is no atypical piece of paper, even when, as all the time, the promoting was generally false. On the similar time, it’s not fairly correct to consider blotter photos as manufacturers or logos—the connection between these indicators and the psychoactive signified is extra playful and open-ended than within the case of, say, M&Ms or Advil. Together with asserting the presence of products, the pictures additionally perform as a type of insider promise, a realizing wink or a Masonic grip. McCloud calls them “symbols of a secret society.”
McCormick additionally provides up the notion of blotter as a folks artwork. There are good causes for this designation. As with different features of the youth motion, psychedelic commerce possessed an natural, collective, and DIY high quality that reproduces and generally explicitly mimics features of extra conventional folks cultures. That stated, the nameless craftspeople behind blotter artwork have been, like most LSD customers, white, faculty educated, and drawn from the center or higher class. Like McCloud, they have been usually refugees or defectors from privilege, and their work reflects an elite or at the least educated understanding of artwork traditions, media politics, and social critique. These weren’t the form of structurally marginalized populations, of coloration or not, who’re normally related to outsider or folks artwork. However acid has a means of scrambling classes, a degree McCormick makes in his conclusion: “These unable to acknowledge the LSD prints as ‘artwork,’ however prepared to credit score them as ‘craft,’ or ‘folks artwork,’ would benefit significantly if all of them re-examined such a cultural hierarchy after taking some LSD themselves.”
On that observe, a choice of works from McCloud’s Institute of Unlawful Photos:

Bunny Birthday, ca. 1976. 2⅗ x 2⅗ in. One of many first full-color blotters, presumably eliminated immediately from an illustrated e-book.

Gilfeather, Loopy World, 1977. San Francisco, California.

Horus, 1979. San Francisco, California.

Father of LSD, ca. 1984. San Francisco, California. This is likely one of the first items that McCloud determined to decide to a body.

Japanese Crests (reissue), ca. mid-eighties. Single-hit with gold flake trim, ⅜ × ⅜ in.

Fritz, Browsing Swami, ca. mid-eighties. San Francisco, California. Picture drawn from Ram Dass, Be Right here Now (1971).

Rx, ca. 1991.

Mark McCloud, By way of the Trying Glass, 1995. San Francisco, California.

Stevee Postman and Jon Hanna, LSD 60, 2003.

Tina Carpenter, Nameless Bosch Flower Energy, 2021.

Patrick Turk, Reincarnating no. 2, 2021.

1XRUN, Tales of the Tube, 2022. Licensed replica of Rick Griffin’s cowl artwork from Tales of the Tube (1972).
Erik Davis is the creator of six books, together with Excessive Weirdness: Medicine, Esoterica, and Visionary Expertise within the Seventies and Techgnosis: Delusion, Magic, and Mysticism within the Data Age. He writes the Substack publication Burning Shore.